It's an exit pop up, or if you're purchasing a product it gives you a special discount.
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Thank you for explaining. You might want try set up a marketing survey in your market to see if others mistakenly thought what I did. I am suspicious of any forced pop ups since I use a pop up blocker. Technically, my blocker should have stopped it, and when it didn’t, I assumed it was a hijack. Otherwise your site looks great!