Thanks for this! I've started teaching my dog this one. It works. I even got her to ignore a bee, which she will normally rampage after...How do you train this? What I did was use a word, one I'd remember but wasn't his name or anything else I might "dilute" the meaning of by using it "accidentally" (when I didn't want his focus). Then, in a quiet place where there were minimal distractions, I'd say the word and give him a small treat. I'd do this over an over for a minute or so. The important thing is to say the word and pause just a second before giving (or even starting to reach for) the treat, so he learns that the word means that, even though there's no other indication *right now* that he's about to get fed, good things are going to happen in a second. After a bunch of repetitions, he'll start focusing on you for that second after the word, anticipating the treat. Once he OBVIOUSLY understands that the word is significant (reacting with excitement to the word, not just the treat or your reaching for it), I stretch out the time until he gets the treat to two seconds, three, etc. Now my dog will stare at me for several minutes if I say that word - but he's full grown. As a pup I'd have been happy working my way up to several seconds. But now, while he's paying attention, I've got his complete focus, and I can give him another command if I want.