Train him to make eye contact with you, show him you are his friend. It is very important, because further in training your dog will respond better to your commands. Get a metal whistle, if you cannot whistle yourself. You need some distance between you and your puppy. Have his ball (her? You didn't tell) in one of your pockets. Whistle some melody to drive his attention to you. Your puppy should glance right into your eyes. You flash him his toy, and hide it behind your back. Whistle your melody again and call his name. Treat him by a short play when he comes. Always entertain him with something of a game, not just with eatables.
Your gaze should become a signal for him indicating that something is just about to happen. Dogs recognise human facial expressions really well, provided they are genuine.
Train your puppy to follow you, show him you are his leader. He shouldn't be leashed. Just walk slowly around some football field and let him trot after you. If he reacts on somebody or something with fright - call him to youself, calm him down, show him you are his protector. Then show him example of behaviour: ignore, pay special attention, walk away from the object, investigate, etc.
so goddamn right. hand feed your puppy is such a great way of bonding. she/he will associate one of the most important activities of her/his day with you, and will take you as her/his provider. when i leave my puppy alone at home and get back i usually feed her. i like to think she believes i was hunting for her.