A couple things to point out: Notice the organic chicken is first but then "chicken meal" is second...this is not organic. Then you have lamb meal that is also not organic. There is also 5 grains listed before the fiber source.....and the fat source is listed after the fiber source (very unusual.) With a kcal level of only 350 kcals.....this food IMO is one of those exceptions that is not having a majority of animal based protein but has a high level of plant based proteins contributing. My prediction is that the feeding amounts on this food will be high, it will cost a lot of money and will produce large volumous stools. IMO I would not try this product for my dogs.