To some extent, treats are a reinforced taste. As you make positive associations with a particular treat, pup will start to like it more and more. It is kind of like loading the 'yes' marker.Also any advice on treats to get him? He doesn't like most of his treats and the treats he does like is not healthy for him. I have to buy beef and dry it out in the oven and he seems to like that, but i'm not sure if there are any alternatives.
After a while, the act of getting the treat is more important than the treat itself. If you really want to get technical... It is the anticipation of the treat (which triggers dopamine) which the dog ultimately finds the most rewarding. Think of someone sitting at a slot machine for hours while slowly losing money
Ole is going through an interesting phase where he prefers a milk bone covered in peanut butter inside a kong rather than a milk bone and peanut butter sitting on a plate. If you put them side by side, he will always pick the kong.