Thanks for the replies.
Usually her day is full of food rewards throughout the day in small sessions. This was one of the few times I've tried using a toy as a reward and knew something was lacking as she has zero interest in food while a toy is visible.
The concept of "tug" is foreign to me in training, as stated before, I'm a gundog trainer, and "tug" is a no no early on as my goal with gun dogs is a soft mouth with solid retrieve to hand. With gun dogs a solid yet soft "hold" command is taught using a food reward as trade for smooth delivery to hand.
I'm not using any verbal cues at this time to out her on a toy just attempt to hold it still until she gives it up. I'll definitely be trying the multiple toy advice today in order to let her win more often.
She has been going through the same type of confidence training I do with my gun dogs. Finding her toy in progressively tougher areas of fall always keeping her success rate high with lots of praise and walks in public and high traffic areas with lots of food redirection when things get her on edge. (Which at this point is rarely) lots of walks in the woods asking her to overcome more and more challenging obstacles (downed trees, flowing creeks, the pond, high foliage, mud etc.) She gets plenty of socialization with other dogs, although she can be a bit intense for some, she's not one I would leave unattended with other dogs for her safety at this time, but once she dumps her energy can be absolutely perfect and cuddly with some other dogs, mostly mature males. Her socialization with people is constant as she goes to work with me daily. She's always a tad aloof with strangers but warms up quickly and never forgets someone she has previously met. There have been a couple of people that she hasn't completely warmed up to. She alert barks on things at times (noises, people approaching her to fast but doesn't obcess over it. She rarely has a fear response (barking and moving back and or running to me) usually standing ground observing or moving forward to investigate further.
Again I appreciate any and all advice on her training in this new to me direction with a pup. I think she's perfect, it's up to me not to screw her up. Thanks again.