Clear-headed, extremely energetic, strong work drive and strong drive to work with a handler. Very human-oriented. Dog social, kid social. Clear on and off switch.
True to breed standards of appearance and coat, and true to my chosen line "type" in head shape and physical appearance.
Clear of health problems, great physicality, endurance, natural jumper, natural retrieve. Great mothers, highly intelligent, good nose and natural scenting ability.
A mind capable of problem solving even when highly aroused.
Longevity, healthy and active into the teens. Extreme drives suitable for sport and real work. Strong nerved, not super twitchy, and also excessively confident.
Love for the job and the handler.
These are of course the ideal. Breeding isn't so simple, but goals are important.