The problem with owning a stud dog is that unless your dog has a super resume, you may not find any decent bitch owner willing to breed her bitch to him. Your best bet is to get involved, get him titled, join a training club, join a breed club, get out there with him and meet as many bitches as you can. But again, a lot of people will think about your dog, and then travel two states away to breed to a Grand Champion, or a ROM dog. Others will consider your dog and breed to someone else's just because they have more experience in the breed.
So it is hard to break into breeding with a dog.
Now, if you walk your dog often, bitch owners will screech their cars to a halt and rush out of the car and shower you with questions, mostly "is he fixed", "are you going to breed him?" Unfortunately, these people rarely know if their bitch is working or show lines, has papers, has heard of brucellosis, and many of them have a bitch who is totally pet quality.
Bitch owners have it easier. Every breed worthy bitch could conceivably be bred, using only a fraction of the breed-worthy dogs.
Heidi Ho, Odie
Joy-Joy, Bear Cub, Hepsi-Pepsi
Cujo2, Karma Chameleon
Ramona the Pest, Kojak -- who loves you baby?
Tiny Tinnie, Susie's Uzzi, Kaiah -- The Baby Monster.