Join Date: May 2011
Location: Northern California
I am thinking rather than advertising puppies for sale, reputable breeders ought to take the tack of doing PSAs. Now, advertising is expensive, and most reputable small-scale breeders aren't making a lot of extra money, so perhaps it ought to be something the parent club takes on. If we could have a PSA that comes up in every Google search, in every local newspaper classified, every dog-related magazine--bringing awareness to the general public. Perhaps pointing to a website dedicated to education of the general public about the well-bred GSD, why you should avoid backyard breeders, and of course a list of reputable breeders and links to them.
Heck, I even saw a billboard the other day, with a photo of a Pit Bull, that said "Please don't breed me for money". Now, I don't know who sponsored the billboard, whether it was a Pit Bull group or an AR group, but regardless of any hidden agenda, the individual message is a good one. So there is some proactive stuff going on regarding awareness about backyard breeding.