I don't see what people see in labs. But lab owners maybe think the same of GSDs. Nah, everyone can see what people see in them. I would think Goldens would be more popular than Labradors. Can't figure that out really. I know someone who has labs. She works with them in classes and all. They are nice dogs. But I don't see them everywhere like a see GSDs.
Maybe it is like when you get a new Honda or a new Ford, you start picking them out everywhere you go. I just see sheps everywhere, and an occasional lab.
Different strokes for different folks as they say! Like GSD, labs come in so many varieties. There are the working lab retrievers used as bird dogs, the more even yet still obedient service dogs, the BYB ones, etc. I also am not attracted to the lab (maybe the brown or reds, maybe, if I wanted that type of dog). The pups are cuteis though!
But honestly I am not that thrilled GSD is number 2. We still have the same problems with reputation and home owners insurance denials which tells me the vast majority of American pet owners who have the breed have ill bred, reactive animals or don't train and socialize their pet and let it run wild or worse, or both. We still have a huge number, rivaling Pitts ,in shelters from such failed homes. I'd rather we were last but with a gleaming reputation.
On the plus side, I love to be part of communities and with so many GSD that means lots of clubs and friends to meet! Plus, since dog sports are consistently gaining popularity and there seems to be a health/active movement in US rivaling the obesity epidemic, perhaps a significant portion are in sport homes or active homes or even retired working homes
AND most importantly: it makes it easier to find GSD merchandise