The only problem I see with people saying a food is good or is bad is that you need to back up a claim with legitimate evidence. Saying the ingredients look good and its family owned and blah blah doesnt make it a good food. I dont know if Fromm has any research or trials on their food and they dont employ a veterinary nutritionist on staff full time. Its just like honest kitchen, we get caught up in the marketing of hearing "human grade" and then think its a great food. How does anyone know its actually a properly formulated food for K9s? I would practice caution with those types of foods and place a little more value on proven science not just peoples recs because they liked the company. At least with companies like Purina and Royal Canin, you know they have been around a long time, they do research on their foods, they conduct feeding trials, and dont have dogs dying from heart failure, unlike many of these brands with grain free foods or improper formulations. Will I feed Purina, probably not, but if I had to make a choice, Id gladly feed it over Fromm. I personally feed a mix of Victor and RC/Euk sport and rotate for variety.