Are you in the United States? I usually see that food mentioned by consumers outside the U.S. If you post your general area, we might be able to help you find something better.
That food is made by Cargill, a large company that makes farm animal feed. That tells you a lot about how they're likely to think about ingredient sourcing (CHEAP!).
Here are the ingredients:
Meat and Bone Meal, Whole Ground Corn, Corn Gluten Meal, Animal Fat (with mixed Tocopherols), Brewers Rice, Dried Plain Beet Pulp, Rice Bran, Wheat Middlings, Natural Flavors, Potassium Chloride, Whole Flaxseed, Salt, Vitamins (Vitamin A Supplement, Vitamin D3 Supplement, Vitamin E Supplement, Niacin Supplement, D-Calcium Pantothenate, Riboflavin Supplement, Thiamine Mononitrate, Pyridoxine Hydrochloride, Folic Acid, Menadione Sodium Bisulfite Complex [source of Vitamin K activity], Biotin, Vitamin B12 Supplement), Minerals (Calcium Carbonate, Zinc Sulfate, Ferrous Sulfate, Zinc Amino Acid Complex, Iron Amino Acid Complex, Copper Sulfate, Manganese Sulfate, Manganese Amino Acid Complex, Ethylenediamine Dihydroiodide, Sodium Selenite, Iron Oxide), Propionic Acid (a preservative), Choline Chloride.
There's a lot of cheap junky ingredients here, IMHO. Meat meal and fat could be from anything -- anything thrown in a vat and cooked down. It would be better to see a named meat or meat meal (like chicken or beef). The corn is also cheap filler. Some German Shepherds do very poorly on corn (developing itchy skin and/or GI issues) -- they have sensitive tummies. Then there are bunch of other cheap fillers like beet pulp, brewer's rice, rice bran and wheat middlings -- which they'll say are for firm poops, but that's an awful lot of this food!
You can read an analysis of this formula here:
You can do much, much better IMHO.
Are foods made by Diamond available to you? If so, look at the Diamond Naturals Chicken and Rice for a relatively low-cost, budget-friendly option that's far better. It offers a lot of bang-for-the-buck for people looking for middle-of-the pack, affordable option that still has decent ingredients.