I fed it for a while, prior to the supply shortage and subsequent reformulation.
The owners/higher-ups were.... appalling.... to people on social media and elsewhere. They had some very public meltdowns and lashed out at their customers. Much of it was deleted.
Things happen, small business is difficult, you can't make everyone happy, etc.... but I would not expect calm, thoughtful support from that company. Some of it was so outrageous it was actually funny, there are probably screenshots archived in some of the dog food Facebook groups.