The commercial treats are too expensive for me most of the time, but I buy Natural Balance and Blue Stix in a pinch and cut them into pieces.
We have had good luck with cubes of beef liver, chicken hearts, cheese, brocolli, squash, pumpkin, sardines (frozen), and homemade biscuits on occasion.
Treats are great for teaching new behaviors, but you can move beyond treats to life rewards once the dog understands what you want. For example, I will use permission to sniff freely as a reward for heeling across the street on walks, and I will use coming into my bedroom as a reward for waiting quietly. I open the door as a reward for sitting while I put the leash on. I play a game of tag as a reward for a good downstay. I also throw a ball as a reward if we're off leash somewhere.
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