Carmen, you ought to know that when you breed properly, and add in all the training, and the shows, and the health screening, and keeping up and coming critters, and feeding good food, and taking back dogs, and spending the time, etc, and all the other expenses for breeding properly you can break even, or not, but your profit margin is way lower than the guy who pumps out puppies for $500.
If you have 12 bitches, and two are retired, and 3 have washed, and 3 are up and coming, and 1 missed and you had 3 litters in the course of a year, lets say 15 puppies at an average of $1500, that would be $22,500 less $1600 in health screening, $7,200 in dog food, $3,200 in veterinary expenses, $2000 in training, three stud fees, $3000, $1000 in shows/entrance fees and expenses, and registrations -- all low end guestimates, at the end of the day 4,500 between 15 puppies which is about $300 per pup profit, and that is being super generous as there are a kajilion expenses that I haven't even touched.
But the dude that has 12 bitches, breeds them all, feeds them the cheapest dog food, doesn't do any of the niceties, well he can produce 4 times the number of puppies, sell them quicker at $500, that's $30,000 right there, take away $3000 for food, and $2,000 or less in veterinary expense, and you have $25,000 profit. Maybe he has to replace a pup here and there, but 5 pups/litter is guestimating low anyway, and some of the bitches he will breed twice in the year. $25,000/60puppies is over 400$ profit per pup. He does better than you, though you charge more.
No I would not give $500 per pup to an oops litter -- that is all money in the bank at the end of the day. They may do it again next year.
Jenna, RN CGC & Babs, CD RA CGC HIC
Heidi, RA CGC
SG3 Odessa, SchH1, Kkl1, AD
Ninja, RN CGC & Milla, RN CGC
Joy, Star Puppy, RN CGC
Dolly CGC & Bear CGC