The first goal they mention is color. Then the brain, beauty and disposition before any health issues. I am always surprised at the many GSD websites where they only show the heads and/or the dog lying down, being pretty.
I guess it depends on your goals to further look into it.
Deja, GSD, sable WL, female, born 11 / 2013
Cam, Rough Collie, sable, male, born 8/2015