Join Date: May 2011
Location: Northern California
I'm thinking TV, because there's a demographic that isn't computer-savvy, and with TV you have a captive audience, so to speak. There are a lot of people who have no idea that dog breeding is an ethical issue, people who never even thought about it. If such a show were advertised on TV, interest might be piqued. "What? You mean there's a difference between breeders? It never occurred to me that dog breeders might not always be on the up-and-up."
It seems like DUH to us, but you'd be surprised how ignorant the general non-dog populace is. Even the general dog-owning populace! You have no idea how many of my clients--often very nice, educated, successful people--have absolutely no clue where puppies come from (so to speak). Many of them have totally bizarre ideas about what a "responsible" breeder is, and there are a lot of misconceptions floating around.
I had one client who bought a puppy from a newspaper ad, an "oops" litter, because she thought that was more ethical than buying from a "breeder"--ANY breeder. There's a segment of the population who believes ALL breeders are bad, and so if you want a dog, you shouldn't support a breeder--you should rescue. Those people have a lot of misconceptions, too, and a TV show about responsible breeding could help correct those misconceptions.