Sorry if I traumatized you all by posting these! There is a prolific drink culture here, as many people know, so the adverts were quite effective at getting people to use more sense regarding drink driving.
I liked them. I mean, they were very hard to watch, but I imagine they are effective. We have a big problem with drunk driving in my state, and the PSAs always focus on getting arrested. I think there's one where it ends in an accident rather than a bust, but it cuts out with a screech of brakes. The problem is that people who drive drunk aren't weighing the consequences clearly. I think you need to hit them with a really emotional impact that will hopefully stay with them even if they've had a few too many.
FWIW, I drink once or twice a week on average--not falling down drunk, but buzzed enough that I shouldn't drive. So I don't. Even in my area where public transportation is virtually nonexistent at night and cabs are both hard to get in a reasonably timely manner and expensive, it really isn't hard to plan ahead if you know you'll be drinking. If we're going out, we have a designated driver. If I'm going to a friend's house, I either discuss it with them to make sure I can stay the night or I arrange for a ride home with a sober person. And even if you do drink more than you intended or your DD disappears or something, you call Safe Ride or go ahead and deal with the expense and hassle of a cab ride. If you can't manage to avoid driving drunk, you're clearly not responsible enough to be drinking.
As far as the OP video...it's memorable, but I don't see the benefit. As others have said, someone with a drinking problem isn't going to see themselves in it (or if they do they don't care), and people who drink responsibly aren't going to be scaring their children. I just don't see who it is going to help.
The kids themselves are some good actors though. I don't think any of them were really scared. I've even seen non-acting children show fear signs like increased respiration and such during pretend games. Most recently I was playing "Jurassic Park" with a friend's 5 year old son, and he looked a lot like the kid in the car seat when the imaginary T-Rex was chasing us. If I didn't know that his fear was pretend, I'd probably have been really worried about him. He even chastised me for not being scared enough. "Don't smile, a T-Rex
is chasing us!" LOL
And to bring it full circle, that was on New Year's Eve and I'd had a couple of glasses of wine. I still got to carry the big hunting rifle (also imaginary) and protect him from the velociraptors.