I have only ever seen the one or two videos of this guy, plus his infomercial stuff.
But from what it looks like is basic, mainly balanced reward/correction redirection work. Nothing new or amazing. Correct the dog for unwanted behavior, praise when they do what you asked.
Not a fan of the forcing the "down", still think you should teach before forcing.
But I agree that for 95% of homes, this method is quick and gets them what they want. If they have a normal dog that just has no boundaries. It's pet dog training 101.
Don't think he is anything special. It's a basic slip leash, a few pops, some praise. But nothing new or amazing, just good PR
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