I am going to teach her to pay attention to me. And I do try to do that anyways. Any interaction with me is pleasurable... the problem is getting her to interact with me, since she'd rather interact with my other dog or go explore the house or the yard.
It's not a punishment as much as "if you are with me and calm, wonderful things can happen".
It's NOT just keeping her tethered to me. Keeping her tethered to me is to make it easier on ME. To teach her to pay attention to me, I am rewarding any interaction with me instead of the rest of the world with a huge big to do, treats, etc. It's not just tethering her to me and ignoring her while I go about my day. Not at all.