I would say that a minute of engagement is fine for 10 week old. You are not going to get sustained engagement in training for several more months... like 4 more months or so. Play play play with him so you become the fun distraction. 1 minute training and then increase it slowly but more time just playing. And walks can be a challenge but it will all improve. Don't push the puppy to hard to be perfectly obedient.
Dutch Shepherd - Ptygo (Tee-Go) de las Flores
Rescue GSD - Freyja (Husband's Dog)