Kraftwerk must be running a commercial or something. There has been a lot of threads about them lately. Just use the search function on this forum to find out more.
As for Kreative, just research, research, research. I work a couple dogs from them. The aren't my taste in dog. They are not bad just not for me. They are also completely different both in lines and personality traits. Last I checked that kennel had almost 70 dogs. Personally for me, that's a no go. Pedigree Data Base has a lot threads about them as well.