A quick scan of the pedigree, the mother's lines look better as at least the parents are titled. Doesn't look like the sire's pedigree has titles in it until you get to his grandparents. Which means that the sire's parents weren't bred with much thought and were probably bred because of the fact that there are some successful dogs behind them. I'm not sure if the sire is what they say he is...his name is very American and not following the German system of naming dogs.
Neither parent is titled or health certified, for you, the health certification should be more important as it will give you more of a chance for a healthy dog. It does look like they're just throwing random dogs together without much thought of what they're producing. Pretty dog + pretty dog = pretty puppies. On top of that, the fact that they'll just let you purchase the full registration only based on the fact that you "might want to breed" isn't right. Most breeders will sell limited registration, and then they'll "grant" you full registration after you have proven the dog is breedworthy...so you've done the health checks and hopefully titled the dog in something.
For the breeder to want more money just because they realize that you'll have the opportunity to later make some money off of the dog isn't right. The truth is...it doesn't make any more work for the breeder or the AKC. It's just a way to protect lines and protect the breed if the breeder cares to do so.
CD RE TC HIC 7/10