Wild Wolf, it's a frustrating topic for sure. I too, strongly consider a misuse and misunderstanding of the term and it's 'tarnishment' as you put it. I really like the way you stated that. I have been training and observing dogs for decades, am in the animal care business myself, and was an undergrad in animal science pre-vet track and over the years have gone from compulsion training to training with a positive influence, using minimal aversives; I am what has been labeled a "crossover trainer" and I really struggle with a few issues that have more recently come to light, especially since attending a "dominance debunked" seminar by Dr. Dunbar, certainly a man of distinction in the animal behavior and training field. The most educated and experienced observers of behavior have rallied to debunk the Alpha dog and I'm listening. I myself am rolling these (not new) ideas around in my mind and working to understand another way of looking at things that is different than what I have been taught and interpreted for years. I am not judging anyone's response in this thread; rather I wanted to hear reactions and responses as well as others' feelings on this topic that has been set out to us by some of the most esteemed people in the field.
GSD ~ Fortune zu Treuen Handen "Frank" born 6/19/13
“The saddest aspect of life right now is that science gathers knowledge faster than society gathers wisdom.” ― Isaac Asimov