Stop engaging physically with your dog at this time. No slamming, no alpha-rolling, you are possibly rewarding biting behavior by engaging with the dog. Your pup looks like he's having a grand old time.
Re direct with a tug toy or a kong. If your pup insists on biting you to get you to play, walk away from him--put a door between you for a little bit--like 30 seconds. Your attention and play is a reward. If his behavior is unacceptable than you should ignore it.
The thing about "wrestling" or "rolling" a dog is that generally--if they really want to--they can win. You never want to let them know that. I've always played games like tug and even some "wrasslin" type of games with my dogs but I taught them when they were pups that I started the play and I ended the play and if they didn't obey my rules, the game ended.
I would suggest using a tug toy. Use a high value treat and when your pup is really tugging command him to drop it and give him the treat. When the toy is dropped, get even more excited and give it back to him. If he doesn't drop the toy, turn your back and stop playing. Basically, the fun continues when he listens and obeys but stops when he doesn't obey.