It seems to borrow pretty heavily from the APDT's Canine Life and Social Skills (CLASS) program, although that might be coincidental, since there's only so much you can do to test the same basic set of life skills.
If it encourages people to work with their dogs to accomplish these goals, and encourages instructors to offer classes for these things, great! Based on the frequency with which threads on the subject pop up, there's a huge need for instruction on how to encourage dogs to quit pulling on leash. And if it gives owners of "dangerous breeds" more ammo to convince their landlords and insurance companies that their dog is moderately well trained and does not, in fact, present a danger to the public, well, that's a good thing too.
It is, like the STAR Puppy program, not something that I'm ever likely to bother with myself, but I think it's a good thing for the general public that the option is out there.
ARCHX TDCH Pongu the Insane, CD-C, RL1X3, RL2X2, RL3X (GSD mix, b. Apr 2010)
Crookytail the Tigerwuff, RL1, NTD (Akita mix, b. Jan 2011)