Get used to it!! I took my pup to Balboa park the week before Christmas and literally got stopped like 7 or 8 times... All wanting to pet, ask what breed, how old, name...etc. In fact if I had a dime for every time I got asked how old I'd be a rich woman, lol! And once while on a trail we got stopped by this mom and her two young daughters, must have spent 20 minutes with them and they even took pictures of my dog LOL.
I also have a long coat and they seem to warrant just a little extra attention and wow your pup is so completely adorable and poofy... Mine just hit 4 months and has lost most of his poof.